Step one to Success.

Creating and keeping healthy business (and personal) relationships it at the core of success. Some relationships are for a lifetime. Business relationships are in most cases time dated in that either the relationship is at one passing point of sale or last throughout the course of a business. Thinking about your business as a ‘factory’ […]

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Work as a Pilgrimage

In David Whyte’s well written and insightful book “Crossing the Unknown Sea—Work as a Pilgrimage of Identity”, we are given a new perspective on what it means to ‘work’ in the world. This is no small thing. How many times in the course of your life, or the course of a year or even sometimes […]

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What drives you?

What ‘drives’ you? What are your motives? Do you know who you can trust? Do you think you know the answers to these questions? Something (or someone) is always ‘driving’ us, pushing and pulling us. Getting in touch with what that is, and where ‘it’ comes from can and will make the difference in creating […]

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The Challenge of Leadership

“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” ~ Jim Rohn Good leaders are made not born. If you have the desire […]

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Why Most Ads Don’t Work

10 Essential Strategies to Ensure that your Advertising is a Success 1. If your Advertising isn’t working – STOP IT! Let’s start with the simple stuff. If you are running advertising that is not working, please stop it! I know it sounds obvious but here’s what often happens: People run advertising because they feel they […]

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Jane Applegate’s Management, Money & Time Quiz

Self-Help Quizzes and Do-It-Yourself diagnostics are popular features in women’s magazines, but rarely appear in business books.  Yet it’s worth taking a few minutes to think about how you are coping with the toughest job in America—running a small business. Being an entrepreneur is incredibly stressful.  Despite computers, cellular phones, pagers, scanners, and e-mail, an entrepreneur’s life is […]

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Ready, Fire, Aim…

Instead of “ready, fire, aim”, use these 10 questions to guide your business strategy. What benefit do you offer the consumer? Exactly who is your consumer? Be specific. What is your position relative to your competitors? What barriers exist to keep others from stealing your market share? How will you (personally) communicate with your customers? […]

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The Secret of Leveraging Your Business

The secret of leveraging your business is to find an organization or individual with established relationships to a customer base.  Pay that organization for access to the customers, and you both win. For example, a database software maker could team up with the largest word processing software maker in Japan to sell his database software to Japanese […]

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