The secret of leveraging your business is to find an organization or individual with established relationships to a customer base. Pay that organization for access to the customers, and you both win.
For example, a database software maker could team up with the largest word processing software maker in Japan to sell his database software to Japanese company’s clients. Or a long distance phone company could sell service to donors to the Leukemia Foundation. The possibilities are limitless. Here are seven places you can look for affinity partners:
1. Nonprofit organizations
2. Niche businesses with a similar audience
3. Niche celebrities
4. Sporting events and franchises
5. Service providers (doctors or consultants or lawyers…)
6. Retailers
7. Leading manufacturers in foreign markets
