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When was the last time you experienced ‘a job well done’?
What service or product was it? What was it about that service or product that made you think, “Wow, what a great …”
Can you pin point what it was that was so great? Maybe everything was great.
Friends and I went to a local restaurant, The Five Mile House, outside of Nevada City and had great service, great ambiance, a great meal, and great entertainment at a reasonable price. Each one of us was impressed and will return again…the highest rating a business can get indeed. Not only that, here I am telling everyone what a great time we had. It was so good I had to personally thank the Chef and owner before we left for the evening.
Now, take your business, whatever it is, and think like a customer. Would you give your business a “great” rating? Why or why not? Of course, we like to think everyone would be impressed with our business and its offerings but are you getting those kind of ‘thank you’ comments from clients?
If not, why not?
Surely, there are always improvements to be made, but once you have the right formula for success in your particular business then the business should be flowing and growing. If not then look close at what is going on. Ask your clients for their feedback and take it seriously.
Even with impeccable service and/or products businesses do fail. So looking at the bigger picture is paramount for all owners. Timing, market placement, a unique selling proposition, and clever marketing are also very important aspects of the business. Also, as we have gone into previously, cash flow is king.
The Five Mile House owner had to endure the past 5 year of bust to get to what looks like a profitable place in the crowded food service industry here in the Gold Country. But endure he has and now his hard work is paying off. The growth may be slow but slow steady will when the day in most cases.
Keep on keeping on…
