Instead of “ready, fire, aim”, use these 10 questions to guide your business strategy.
- What benefit do you offer the consumer?
- Exactly who is your consumer? Be specific.
- What is your position relative to your competitors?
- What barriers exist to keep others from stealing your market share?
- How will you (personally) communicate with your customers?
- How will you measure the response of your promotions?
- Do you have sufficient inventory and manpower to deal with increased demand?
- Have you worked through the non-media tools to ensure that you’ve established the framework for a successful media campaign?
- What is your month-by-month media plan? Have you planned for enough frequency with your target market? Do you have enough money budgeted to support the plan even if initial sales are weak?
- Does your media meet your tactical and strategic goals, or is it just pretty?
