The Secret of Leveraging Your Business

The secret of leveraging your business is to find an organization or individual with established relationships to a customer base.  Pay that organization for access to the customers, and you both win.

For example, a database software maker could team up with the largest word processing software maker in Japan to sell his database software to Japanese company’s clients.  Or a long distance phone company could sell service to donors to the Leukemia Foundation.  The possibilities are limitless.  Here are seven places you can look for affinity partners:

1.  Nonprofit organizations

2.  Niche businesses with a similar audience

3.  Niche celebrities

4.  Sporting events and franchises

5.  Service providers (doctors or consultants or lawyers…)

6.  Retailers

7.  Leading manufacturers in foreign markets