The Challenge of Leadership

“The challenge of leadership is to be strong, but not rude;
be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be
humble, but not timid; be proud, but not arrogant; have humor, but without
folly.”

~ Jim Rohn

Good leaders are made not born. If you have the desire and willpower, you can
become an effective leader. Good leaders develop through a never ending process
of self-study, education, training, and experience. This guide will help you
through that process.

To inspire your workers into higher levels of teamwork, there are certain things
you must be, know, and, do. These do not come naturally, but are
acquired through continual work and study. Good leaders are continually working
and studying to improve their leadership skills; they are NOT resting on their
laurels.

Before we get started, lets define leadership. Leadership is a process by which a
person influences others to accomplish an objective and directs the
organization in a way that makes it more cohesive and coherent.

Leaders carryout this process by applying their leadership attributes. Although your position as a
manager, supervisor, lead, etc. gives you the authority to accomplish certain
tasks and objectives in the organization, this power does not make you a leader, it
simply makes you the boss. Leadership differs in that it makes the followers want to achieve high goals, rather
than simply bossing people around.

Achieving excellence through performance is accomplished in two major ways. The first way
is taking a proactive stance by unearthing or preventing counter-productive
methods. For example, you might implement diversity and sexual harassment
training programs before they become a problem within the organization.

The second way is to correct performance problems that arise within the
organization. This is accomplished by first, identifying the root cause
and secondly, implementing a plan of action to correct the problem. Although
people are our most important asset, it sometimes seems as if they are our
biggest headache.

There are four major causes of performance problems:

  • Knowledge
    or Skills
    – The employee does not know how to perform the
    process correctly – lack of skills, knowledge, or abilities.
  • Process
    – The problem is not employee related, but is caused by working conditions,
    improper procedures, etc.
  • Resources
    – Lack of resources or technology.
  • Motivation
    or Culture
    – The employee knows how to perform, but does so
    incorrectly.
  •              Watch your thoughts; they become words.
    • Watch your words; they become actions.
    • Watch your actions; they become habits.
    • Watch your habits; they become character.
    • Watch your character; it becomes your destiny.
    • – Frank Outlaw

Maslow’s
Hierarchy of Needs

  • 8.
    Self-transcendence – a transegoic
  •  level that emphasizes visionary intuition, altruism, and unity
    consciousness.
  • 7.
    Self-actualization – know exactly who you
    are, where you are going, and what you want to accomplish. A state of
    well-being.
  • 6.
    Aesthetic – at peace, more
    curious about the inner workings of all things.
  • 5.
    Cognitive – learning for learning
    alone, contribute knowledge.
  • 4.
    Esteem – feeling of moving up
    in world, recognition, few doubts about self.
  • 3.
    Belongingness and love – belong to a group,
    close friends to confide with.
  • 2.
    Safety – feel free from
    immediate danger.
  1. 1.
    Physiological – food, water,
    shelter, sex.

 

Jane Applegate’s Management, Money & Time Quiz

Self-Help Quizzes and Do-It-Yourself diagnostics are popular features in women’s magazines, but rarely appear in business books.  Yet it’s worth taking a few minutes to think about how you are coping with the toughest job in America—running a small business.

Being an entrepreneur is incredibly stressful.  Despite computers, cellular phones, pagers, scanners, and e-mail, an entrepreneur’s life is not simple.  For most of us, it’s a chaotic juggling act.

So spend a few minutes with this quiz.  There are no right or wrong answers.  It’s meant to provoke thought—and action.

There are three sections: Management and Personnel, Money, and Time.

Management and Personnel

  1. Do you dread it when someone walks into your office to speak to you privately?
  2. When was the last time you had breakfast or lunch with your key employees?
  3. When was the last time you hosted an offsite staff meeting?
  4. Have you implemented any new ideas proposed by your staff since the beginning of the year?
  5. If you had a magic wand and could vaporize aggravating employees, who would be on your list?
  6. Do you spend an inordinate amount of time each day handling personnel conflicts?
  7. When was the last time you hired someone?
  8. Fired someone?
  9. Do you offer onsite training or tuition reimbursement?
  10. Do you have a mentor or colleague to call when things aren’t going well?

Based on your answers, you might want to make some personnel changes.  Life is too short to work with anyone who gives you a headache or a stomachache.  In a small business, every person counts.  And, since you’re the boss, you can choose who you work with every day.  If there is a “storm cloud” on your staff, think seriously about replacing that person.  Why pay someone money to make your life miserable?  On the positive side, take advantage of your staff’s bright ideas.  You are paying them to be smart and creative. Let them do their job.

Money

  1. When was the last time you spoke with your banker?
  2. Have you thought about next year’s tax return?
  3. Without opening your business checkbook, how much money is in your account?
  4. How many of your accounts are past due?
  5. How much money do you owe to vendors?
  6. Are sales higher or lower than last year’s at this point?
  7. Do you have enough money to buy the new equipment you need to boost productivity?
  8. Is your accountant doing everything legally possible to minimize your taxes?
  9. Is he or she up-to-date on the new tax laws and provisions?
  10. How many new clients or customers have you gained since January?  How many have you lost?

Too many business owners play ostrich when it comes to facing financial issues.  You need to monitor your cash flow every day, every week, and every month.  Slow-paying or no-paying customers are not worth having, and it may be time to fire them.  Be sure to communicate openly with your banker—bankers hate surprises.

Time

  1. How much time do you take for yourself every day?
  2. Do you feel exhausted before going to work?
  3. Are you working longer hours, but not accomplishing much?
  4. Is your to-do list longer than your shopping list?
  5. Do you have trouble keeping track of phone numbers and important notes and papers?
  6. Is your desk a mess and your to-read pile sky-high?
  7. Do your family and friends say you look tired?
  8. When was the last time you took two weeks off?
  9. How many times a day do you laugh? (It’s important!)
  10. Is your Palm Pilot or Visor overloaded with data?

No one is busier than a business owner.  But being busy does not necessarily mean being productive.  If you find you have little or no time for yourself every day, make some.  Try taking a short walk or afternoon nap rather than gulping coffee.  Ask a staffer to clip interesting newspaper and magazine articles and put them in a file.  Then tote them along to read while you are waiting in line for appointments.  Bring your calendar home at the beginning of the month and ask your family to book some time with you.  Put those dates in ink and don’t change them.  Taking care of yourself should be your first priority, because so many people depend on you.

Ready, Fire, Aim…

Instead of “ready, fire, aim”, use these 10 questions to guide your business strategy.

  1. What benefit do you offer the consumer?
  2. Exactly who is your consumer? Be specific.
  3. What is your position relative to your competitors?
  4. What barriers exist to keep others from stealing your market share?
  5. How will you (personally) communicate with your customers?
  6. How will you measure the response of your promotions?
  7. Do you have sufficient inventory and manpower to deal with increased demand?
  8. Have you worked through the non-media tools to ensure that you’ve established the framework for a successful media campaign?
  9. What is your month-by-month media plan? Have you planned for enough frequency with your target market? Do you have enough money budgeted to support the plan even if initial sales are weak?
  10. Does your media meet your tactical and strategic goals, or is it just pretty?

The Secret of Leveraging Your Business

The secret of leveraging your business is to find an organization or individual with established relationships to a customer base.  Pay that organization for access to the customers, and you both win.

For example, a database software maker could team up with the largest word processing software maker in Japan to sell his database software to Japanese company’s clients.  Or a long distance phone company could sell service to donors to the Leukemia Foundation.  The possibilities are limitless.  Here are seven places you can look for affinity partners:

1.  Nonprofit organizations

2.  Niche businesses with a similar audience

3.  Niche celebrities

4.  Sporting events and franchises

5.  Service providers (doctors or consultants or lawyers…)

6.  Retailers

7.  Leading manufacturers in foreign markets