The Challenge of Leadership

“The challenge of leadership is to be strong, but not rude;
be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be
humble, but not timid; be proud, but not arrogant; have humor, but without

~ Jim Rohn

Good leaders are made not born. If you have the desire and willpower, you can
become an effective leader. Good leaders develop through a never ending process
of self-study, education, training, and experience. This guide will help you
through that process.

To inspire your workers into higher levels of teamwork, there are certain things
you must be, know, and, do. These do not come naturally, but are
acquired through continual work and study. Good leaders are continually working
and studying to improve their leadership skills; they are NOT resting on their

Before we get started, lets define leadership. Leadership is a process by which a
person influences others to accomplish an objective and directs the
organization in a way that makes it more cohesive and coherent.

Leaders carryout this process by applying their leadership attributes. Although your position as a
manager, supervisor, lead, etc. gives you the authority to accomplish certain
tasks and objectives in the organization, this power does not make you a leader, it
simply makes you the boss. Leadership differs in that it makes the followers want to achieve high goals, rather
than simply bossing people around.

Achieving excellence through performance is accomplished in two major ways. The first way
is taking a proactive stance by unearthing or preventing counter-productive
methods. For example, you might implement diversity and sexual harassment
training programs before they become a problem within the organization.

The second way is to correct performance problems that arise within the
organization. This is accomplished by first, identifying the root cause
and secondly, implementing a plan of action to correct the problem. Although
people are our most important asset, it sometimes seems as if they are our
biggest headache.

There are four major causes of performance problems:

  • Knowledge
    or Skills
    – The employee does not know how to perform the
    process correctly – lack of skills, knowledge, or abilities.
  • Process
    – The problem is not employee related, but is caused by working conditions,
    improper procedures, etc.
  • Resources
    – Lack of resources or technology.
  • Motivation
    or Culture
    – The employee knows how to perform, but does so
  •              Watch your thoughts; they become words.
    • Watch your words; they become actions.
    • Watch your actions; they become habits.
    • Watch your habits; they become character.
    • Watch your character; it becomes your destiny.
    • – Frank Outlaw

Hierarchy of Needs

  • 8.
    Self-transcendence – a transegoic
  •  level that emphasizes visionary intuition, altruism, and unity
  • 7.
    Self-actualization – know exactly who you
    are, where you are going, and what you want to accomplish. A state of
  • 6.
    Aesthetic – at peace, more
    curious about the inner workings of all things.
  • 5.
    Cognitive – learning for learning
    alone, contribute knowledge.
  • 4.
    Esteem – feeling of moving up
    in world, recognition, few doubts about self.
  • 3.
    Belongingness and love – belong to a group,
    close friends to confide with.
  • 2.
    Safety – feel free from
    immediate danger.
  1. 1.
    Physiological – food, water,
    shelter, sex.


Ready, Fire, Aim…

Instead of “ready, fire, aim”, use these 10 questions to guide your business strategy.

  1. What benefit do you offer the consumer?
  2. Exactly who is your consumer? Be specific.
  3. What is your position relative to your competitors?
  4. What barriers exist to keep others from stealing your market share?
  5. How will you (personally) communicate with your customers?
  6. How will you measure the response of your promotions?
  7. Do you have sufficient inventory and manpower to deal with increased demand?
  8. Have you worked through the non-media tools to ensure that you’ve established the framework for a successful media campaign?
  9. What is your month-by-month media plan? Have you planned for enough frequency with your target market? Do you have enough money budgeted to support the plan even if initial sales are weak?
  10. Does your media meet your tactical and strategic goals, or is it just pretty?